Boka Öland

About the project

We are happy to announce a collaboration with Boka Öland and GoTo HUB. Boka Öland will now offer the tourism industry in the region a unique and innovative digital solution, making it easier for visitors to book accommodations, activities, and entrances.

The motivation for Boka Öland (initiated by Sov Gott på Öland) to begin this collaboration with GoTo HUB stems from high demand from both visitors and industry players.

The agreement was finalized in 2024, and the onboarding process to inform the industry, sign contracts, and develop products will take place during fall and winter 2024/2025, with the goal of going live in spring 2025.

About Öland

Öland is an island and province situated off Sweden’s southeastern coast. Along its western shore, you’ll find the impressive Borgholm Castle, a historic ruin that has been reconstructed multiple times since the 12th century. Nearby lies Solliden Palace, the Swedish royal family’s summer residence, surrounded by beautifully landscaped gardens. The southern part of Öland is defined by the Great Alvar, a vast limestone plain renowned for its rich biodiversity, including rare orchid species.

Contact info

Boka Öland

Michael Sahlin
info@bokaoland.se

GoTo HUB

Anders Lindström
Head of Sales
anders@gotohub.no
+46 735 168 730

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The collaboration with GoTo HUB offers us great opportunities to promote both large and small businesses across various sectors on a single platform. Go To HUB has proven to be very professional and supportive throughout the entire process; the only downside we see is that we should have joined much earlier. We are approaching the launch of Boka Öland in the spring of 2025 with great confidence.

- Michael Sahlin, Boka Öland.

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