Maximize your visibility and bookings with Google Things To Do

In today's digital world, having a strong online presence is essential for attracting travelers. Google processes over 14 billion searches per day and still is the search engine that over 90% uses , making it the go-to platform for people looking for experiences and activities. With Google Things to Do (GTTD), tour operators and attractions can showcase their offerings directly in Google Search and Google Maps, ensuring that potential customers can easily find and book their experiences.

What is Google Things to Do?

Launched in 2021, Google Things to Do is a tool that allows activity providers to display their tours and attractions directly on Google with a unique display. Travelers searching for things to do in a specific location will see relevant tours and activities, complete with descriptions, pricing, and direct booking links—boosting visibility and conversions without the need for additional advertisements.

Why It Matters

By integrating with Google Things to Do, you can:

  • Reach More Travelers – Appear in front of people actively searching for experiences in your area.

  • Increase Bookings – Make it easier for customers to book directly from Google.

  • Enhance Credibility – Be visible on the world's most trusted search platform.

Why Choose GoTo HUB as Your Connectivity Partner?

GoTo HUB ensures a seamless, hassle-free integration with Google Things to Do.
As we are an official connectivity partner, we manage the entire process for you, including:

  • Uploading and updating your activities with accurate details.

  • Optimizing listings to ensure maximum visibility and engagement.

  • Keeping your information fresh and appealing to attract more customers.

With GoTo HUB, you can focus on delivering amazing experiences while we take care of your digital presence on Google.

Get Started Today

Ready to expand your reach and grow your bookings? Contact us today to learn how GoTo HUB can connect your experiences with travelers worldwide.
(Please note that the Google Things To Do integration is included if you are using the GoTo Booking system)

How does Google Things To Do work?

Google Things to Do consists of four key modules, each designed to help businesses reach travelers at different stages of their booking journey.

1. Experiences Module – Showcase Your Tours and Activities

Who is this for?

  • Tour operators

  • Attractions offering guided experiences

Where does it appear?

  • Google Search and Google Maps under landmark searches

  • Displayed under the “Experiences” section for points of interest

The Experiences Module connects your tours to relevant landmarks and attractions. If a traveler searches for "Edinburgh Castle," and you offer a guided tour including the castle, your tour can appear under the Experiences section, complete with images, pricing, and a direct booking link.

Key Benefits:

  • Reach travelers at the decision-making stage

  • Drive bookings without competing for visibility

  • Highlight special features such as “Skip-the-Line” or “VIP Access”

2. Operator Booking Module (OBM) – Own Your Google Business Profile

Who is this for?

  • Tour operators

  • Experience providers

Where does it appear?

  • Your Google Business Profile

  • Google Maps and Search when users look up your business

The Operator Booking Module (OBM) places your direct booking links inside your own Google Business Profile. Instead of letting OTAs sell your tours through your profile, this module ensures your official offers appear first—making it clear and easy for customers to book directly with you.

Key Benefits:

  • Your official website is the first option for bookings

  • You own the customer relationship and avoid third-party commissions

  • Gives credibility with the "Official Site" label on Google

If someone searches for “Highland Experience Tours”, they will see direct booking options first, rather than OTAs like GetYourGuide or Viator.

Google Search

Google Maps

3. Admission Booking Module – Sell Tickets for Attractions and Museums

Who is this for?

  • Attractions

  • Museums, theme parks, landmarks

Where does it appear?

  • Google Search and Google Maps under “Tickets”

  • Displayed when users search for attractions

The Booking Module is essential for ticketed attractions such as museums, zoos, amusement parks, and heritage sites. It allows official ticket sellers to display their entry tickets directly on Google—keeping control over pricing and ticket distribution.

Key Benefits:

  • Your official ticket link is always at the top

  • Prevent resellers from undercutting your prices

4. Ads Module – Boost Visibility with Paid Promotion

Who is this for?

  • Tour operators

  • Attractions

  • Any business looking for additional exposure

Where does it appear?

  • Sponsored placements at the top of Google results

  • Highlighted sections in Google Search and Maps

The Ads Module allows businesses to bid for premium placement in Google Things to Do results. If you want to appear first in competitive searches, this module ensures your listing stands out.

Key Benefits:

  • Increase exposure for your most popular tours and tickets

  • Outrank competitors and OTAs in key searches

  • Target high-intent customers looking to book immediately

Paid ads are most effective when combined with the free organic modules, creating a balanced marketing strategy.