Destination Halmstad

About the project

Destination Halmstad is taking a big step toward modernizing its tourism industry by teaming up with GoTo HUB. This partnership will give local tourism businesses a shared digital platform where they can showcase and sell their services while also working together to offer a wider range of bookable experiences.

The goal of Destination Halmstad is to make the city a more attractive and sustainable place to visit and live by supporting local experiences, events, and meetings. By collaborating with the municipality, businesses, residents, and visitors, they are working to bring more people to Halmstad and strengthen the local tourism industry.

About Halmstad

In Halmstad, everything is close at hand, which is one of their greatest strengths. Here, culture, innovation, history, leisure, art, and nature come together to create a high quality of life for visitors, residents, and businesses. And not least, Halmstad offers fantastic beaches.

Their location on Sweden’s fast-growing west coast helps businesses thrive, tourism flourish, and the local population grow and prosper.

Marcus Andreasson, CMO of Destination Halmstad, explains why this initiative matters:
"Halmstad has so much to offer, with a diverse mix of tourism businesses—many of them small but highly valuable. For the industry to grow, financial stability is essential, especially given the seasonal shifts in tourism. This initiative is aimed to boosting revenue and strengthen the local tourism sector, but also to open up new opportunities."